Outsmart Google.

Outsmart Your Competition.

Download the free guide built for real small businesses.

Dominate Local SEO In 3 Steps

Download the Guide

Get the full breakdown of what’s helping businesses show up in local search - and what’s holding yours back.

Learn From The Pros

Understand how Google really decides who shows up on the map, and what you can do about it (without hiring an agency).

Outsmart Google

Apply what you’ve learned to start showing up more, getting more clicks and turning searches into sales.

Local SEO Isn’t Optional Anymore

80%

of US consumers say they search for a local business online at least once a week

5 Million

"near me" keywords are searched every month in the United States.

88%

of people who conduct a local search on their phone visit or call a store within a day.

78%

of people who search locally end up making a purchase, whether online or in-store.

What You'll Learn

⚡️

How Local SEO Actually Works For Small Businesses

Understand what Google looks for so your business shows up in the right searches at the right time.

👀

How To Show Up On Google Without Paying for Ads

Learn how to get your business on the map and attract local traffic - without spending on Google Ads.

🚨

Common SEO Mistakes Small Business Owners Make

Spot the most frequent issues that are silently hurting your rankings - and how to fix them fast.

💻

How Your Site Might Be Working Against You

Optimize the site you already have and understand the behind-the-scenes details that matter most to Google.

🔥

How to Speak Google’s Language

Learn the basic structure, keywords and signals your site needs to “make sense” to Google.

👻

Why You’re Losing Out On Local Leads

See what’s stopping people from finding or choosing your business - and how to turn that around.

Stop Guessing.

Start Ranking.

This guide breaks down the exact steps we've used to get our clients into the Google Map Pack - and keep them there. No guesswork. Just proven strategies that bring in real traffic.

It’s made for business owners who want to get found faster, show up above the competition and finally understand what drives local rankings. If you’re tired of not knowing why you're not showing up, this guide was built for you.

MEET THE Authors

Andrew Lay

CEO of Hierographx

With over 25 years in digital marketing, Andrew specializes in helping local businesses rank higher and get found faster. He’s led SEO campaigns across industries - driving real results through technical optimization, content strategy and local search visibility. As both a strategist and small business owner himself, he brings practical, proven insights.

25+ Years of digital marketing experience

10+ Years as a local business owner

EmilyKate Lorenz

COO of Hierographx

EmilyKate brings over a decade of experience in digital design, user experience and project management. With a Bachelor's in Multimedia Design and Development, she blends technical strategy with creative execution - helping local businesses not just look good, but rank better. Her SEO work focuses on visibility, UX and conversion.

5+ years of local and technical SEO experience

5+ years leading digital marketing teams

New To SEO? Not sure where to start?

Get A Free Consultation

Want to see what your local visibility looks like right now? Get a free consultation AND local SEO visibility audit - no strings attached.